Communication designer, educator, and entrepreneur from Lima, Perú.
A creative leader with over 15 years of experience in branding, digital content design, and advertising. Proven expertise in delivering multi-channel design solutions from concept to execution, with a strong focus on brand-building, lead generation, and customer-centric creative direction. Transitioned to the U.S. market since 2022, bringing globally influenced design solutions to innovative brands.
With a degree in Graphic Design, their career began in Lima, Peru, working at top agencies such as Centro Euro RSCG, DDB Perú, Circus Grey and Latina Communications Group. In 2011, they founded Adbox Branding + Digital, specializing in brand strategy, design systems, digital and print media, packaging, and environmental graphics.
CLIENTS
Some of the clients I have worked with within the last 15 years include Japan Autos Honda, BMW Inchcape, Bayer, Callizo Aromas, Compartamos Financiera, Dauss Urban Shoes, Eurofarma, Fábrica de Fideos El Triunfo, La Huaca Restaurant, Pucon, Puratos Perú, Repsol, Mediterráneo Chicken, Hoteles Estelar, Talsa Agroindistrial among others.
EDUCATION
Degree in Graphic Design
Degree in Advertising Design
Google UX Design Certified
Facebook Blueprint Certified
English as a second language
TECH SKILLS
CORE DISCIPLINES
Branding + Identity, UI + UX, Art Direction, Motion Design, Concept Development, Typography, Environmental Graphics, Design Thinking, Design Research, Creative Strategy, Packaging, Illustration, Design for Sustainability
AWARDS
Gran APAP Gold in Print: Faber Castell. 2006. Silver in Print: Intradevco. 2006. Finalist in Print: Triz.. 2006. Bronce in Print: Faber Castell. 2003. Bronze in Print: Faber Castell. 2000. Gold in TV: Client: Theraflu. 1999. Silver in Print: Drokasa. 1998.
Cannes Young Creatives Perú. Finalist. 2000. Finalist. 2009. Grafco Awards. Gold in Print: Food and Beverage. 1998. Gold in Print: Home Improvement. 1998.
University of Lima Design Competition. First Prize WINNER. 1995.
